The shares of Apple rose 5.4% or $8.32 in the after hours trading and reached $154.68 on the release of Fiscal during the first quarter earnings. Though now Apple has stopped reporting how many iPhone units they are selling, the tech giant did announce the iPhone sales have declined from $56.8 billion to $51.9 billion. The decline is reported is in the same quarter as last year. This means a straight 15% decline, even though Apple still is OK, as they say, there are still 1....

Apple has recently documented a new data recovery process internally for Macs that utilize its T2 chip introduced with the iMac Pro and the 2018 MacBook Pro. The new process for repair staff is being introduced due to the T2 chip’s advanced security features including hardware encryption for SSD storage that isn’t compatible with Apple’s previous data recovery methods used on older machines. Apple notes that the process for data transfer for Macs with the T2 chip will be used when its repair staff are presented with a customer’s machine in need of a logic board repair and when the logic board is “partially functional....

Apple has added a new section to the iOS App Store today promoting apps used to share selfies (via MacStories‘ Federico Viticci). Among the apps included are classics like Snapchat and the Justin Bieber-backed Shots and lesser-known apps such as selfie-editing app Facetune and an app called Front Flash that’s design to make it easier to take selfies in low light… The temporary section is featured on the front page of the App Store on both iOS and the desktop iTunes application....

Apple recently picked up approximately 260,000 square feet of office space not far from its new Campus 2 project in Cupertino, as noted in a lease discovered this week by Silicon Valley Business Journal. The buildings are part of a new, downtown-style mixed-use center rapidly taking shape next to Vallco Shopping Mall… Apple Inc., brokers with real estate services firm DTZ and the property owner either declined to comment or didn’t respond to my requests, but the lease was disclosed in a document filed with the county on Monday....

Apple executives like Tim Cook and Eddy Cue have a history of donating their time via lunch meeting auctions to support charitable causes. Now three Apple Music leaders are auctioning off 30-minute lunches to donate to the childhood cancer foundation Pablove. Tim Cook raised a record-breaking $688,999 for his charity auction back in 2017. While these latest Apple employee auctions won’t see near the same numbers, it’s wonderful to see Apple Music leaders donating their time to such a great cause....

Apple Oakridge Centre in Vancouver, British Columbia will close its doors on September 26 after exactly 11 years in operation. The closure was expected following an announcement last month that redevelopment efforts would shutter the majority of Oakridge Centre until 2024. In August, Oakridge Centre owner QuadReal announced a detailed construction timeline for one of Vancouver’s most significant development projects, noting that most retailers would close by the end of September to aid construction progress....

Terms of the deal weren’t disclosed by Apple, which closed the deal Friday. Lala currently enables users to stream any song in its 8-million song catalogue for free and purchase them for 10 cents a piece. ITunes is the leading music service in the United States with more than 70 percent of all digital music sales and it is the leading music retailer overall. A brief statement from Cupertino: “Apple buys smaller technology companies from time to time and we generally do not comment on our purpose or plans,” Apple spokesman Steve Dowling said....

Apple has long talked about blurring the line between technology and fashion, especially with the launch of the Apple Watch, and today it partnered with fashion guru Alexander Wang to launch a fashion channel on Apple Music. As reported by Vogue, Wang has partnered with Apple to launch a series of three playlists: Chill, Hype, and Vibe. Apple Music’s first fashion channel comes following the company’s decision to sponsor the 2016 Met Gala, which focused on merging the technology and fashion industries....

We just told you that Apple Senior Vice President Philip Schiller has a Twitter and since then we’ve been snooping around who he follows, and what do we find? AppleIncNews. This Twitter account has been blasting off links to Apple press releases since the iPad’s January and from time-to-time has shot out some interesting teasers. For instance, hours before the Verizon iPad announcement Apple let its almost 60,000 followers know more iPad distribution channels were coming....

Today, a Taiwanese report says that Pegatron is building a CDMA iPhone. That echos an earlier report from the WSJ that said Verizon phones would be coming in September from Pegatron. Just in time. Verizon or even Sprint is good news for Apple. The Android is eating the iPhone’s lunch in the US and you didn’t need the NPD report to know it. Android is on every carrier and comes in all shapes and sizes....

Apple has enabled a new category on the iOS App Store designed to help shoppers find apps for specific retailers. The Shopping category is now rolling out worldwide and includes apps from companies including Apple, Target, eBay. and Groupon. As the inclusion of these apps demostrates, the section can be used to track down not only products, but also deals, coupons, and auctions. Previously such apps were grouped into the Lifestyle section, which wasn’t the best fit as that also included apps with a wide variety of purposes ranging from keeping up with the Kardashians to connected appliance management....

Apple’s Canadian HQ used to be located in a 78,000 square foot building on the outskirts of Toronto, but the company has recently moved into a smaller downtown location as it looks for a tenant to take over its previous headquarters for the country, according to sources close to the situation. It’s unclear if the seemingly smaller location, located at 120 Bremner Boulevard Suite 1600, will be the new Canadian HQ for Apple, but sources say the company is already in the process of selling its old headquarters located at 7495 Birchmount Road in Markham, Ontario through DTZ Property Services....

Apple originally launched its own News app for iOS last June and now the company looks to be expanding the ad offerings of which publishers can take advantage. According to a support document updated recently, Apple will soon start allowing ads that resemble normal articles in the Apple News app (via BI). According to the document, the new format will be “displayed directly in the content feeds, inline with News articles” and carry an appearance nearly identical to that of normal articles....

Apple today has taken the wraps off of a new (PRODUCT)RED iPhone 7 and iPhone 7 Plus. The device was unveiled alongside a new iPad and a new social video editing app. Apple made the announcement in a press release, which contained quotes from Tim Cook and offered up more details on the (RED) initiative. In the press release, Apple CEO Tim Cook explained that (RED) gives customers an unprecedented way to contribute to the Global Fund for AIDS research....

As part of a broader push in late night TV advertising, Saturday Night Live is partnering with Apple to create commercial content. According to a report from Variety, Apple has agreed to a deal with SNL for humorous commercial content starring cast members from the show… The report explains that SNL has also inked a deal with Verizon for a similar partnership. This deal will see Saturday Night Live “Weekend Update” anchor Colin Jost write a commercial spot for the carrier, while the ad itself will star Kenan Thompson....

We’ll be live-blogging Apple’s media event today below, and we’ll be providing text and photo updates from before, during, and after the show. Simultaneously, we’ll be holding a Google Hangout. You can read our expectations for the event, and check back for the start at 1 PM Eastern/ 10 AM Pacific. Live blog starts below: – Tim Cook is out! – Cook welcomes those watching the streams internationally. – Cook moving into updates, talking about the iTunes Festival in London; 20 million people applied for the (free) tickets....

Up until now, iOS developers have been unable to distribute promo codes for in-app purchases, but Apple is now allowing developers to issue in-app purchase promo codes via iTunes Connect. Apple says that developers can give away up to 100 promo codes for each in-app purchase item, up to a maximum of 1,000 codes per app every six months. That means if you have 10 in-app purchase items, you could distribute all 1,000 codes spread across those 10 in-app purchases....

In the latest update to Apple Maps, public transit directions have been added for Ireland. Steve Troughton-Smith wryly commented that the update had arrived just in time for the weather to shut down public transport in the country … A red weather warning was issued for Ireland as the remnants of Hurricane Ophelia hit the country, with gusts of more than 100mph off the coast, and around 120,000 homes without power....

Apple Music has launched a new “Lyrics to Live By” video series following the introduction of a real-time lyrics feature in iOS 13 last week. As detailed by Billboard, the new video series is meant to “celebrate this new frontier in the listening experience.” The “Lyrics to Live By” video page features videos from popular artists talking about the meaning and inspiration behind the lyrics of some of their favorite songs....

With the launch of the new iPad just hours away, there will be a flood of new iPad owners looking for apps that boast the device’s 2048-by-1536-pixel resolution Retina display. To make it easier, Apple posted a new section on iTunes that lists Retina-ready apps recently updated to take advantage of the new display. The section currently consists of about 24 apps, some of which include “Tweetbot,” “Skitch,” “Infinity Blade II,” and “Sky Gamblers....